Privacy Policy

Last updated: February 2026

LB Group Solutions ("we," "us," or "our") is a registered DBA (Doing Business As) of LB Group Solutions, LLC, a Limited Liability Company and licensed insurance agency. This Privacy Policy explains how we collect, use, share, and protect information about you when you visit our website, contact us, request a consultation, or otherwise interact with our services (collectively, the "Services"). By using our Services, you agree to the practices described in this Policy.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our Services.

Information you provide

• Contact details — name, phone number, email address, and mailing address.
• Eligibility information — such as ZIP code, age, or Medicare eligibility, when you share it to help us identify plan options.
• Communications — the content of messages, requests, and appointment details you submit.

Information collected automatically

• Device and usage data such as IP address, browser type, pages viewed, and referring URLs.
• Cookies and similar technologies used to operate and improve the site.
• Consent records, including timestamps and IP address captured when you submit a form.

2. How We Use Your Information

• To respond to your inquiries and schedule and conduct consultations.
• To help you understand and compare the insurance plan options available in your area.
• To send you appointment confirmations, reminders, and service-related communications.
• To send you marketing and promotional communications where you have consented.
• To operate, maintain, secure, and improve our Services.
• To comply with legal, regulatory, and insurance-licensing obligations.

3. SMS / Text Messaging Program

If you provide your mobile number and opt in, you may receive text messages from LB Group Solutions related to your inquiry, appointment scheduling, confirmations, reminders, enrollment periods, plan reviews, and — where you have separately consented — marketing and promotional messages about insurance plan options.

• Message frequency varies based on your interactions with us.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Opt out at any time by replying STOP to any text message. You will receive a confirmation and no further texts unless you opt in again.
• Help is available by replying HELP to any text message, or by contacting us using the details below.
• Carriers are not liable for delayed or undelivered messages.
• Consent to receive text messages is not a condition of purchasing any product or service.

4. How We Share Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers — with vendors who perform services on our behalf (such as CRM, scheduling, hosting, messaging, and compliance providers), only as needed to deliver our Services.
• Insurance carriers and licensed agents — as necessary to provide quotes, process applications, or service your coverage, based on your requests and consent.
• Legal and safety — when required by law, regulation, subpoena, or to protect rights, safety, and property.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy.

As stated above, mobile opt-in and consent data are never shared with third parties or affiliates for their own marketing or promotional purposes.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to operate the site, remember preferences, measure performance, and support marketing. You can control cookies through your browser settings; disabling them may affect site functionality.

6. Data Retention

We retain personal information for as long as necessary to provide our Services, comply with legal and regulatory obligations (including insurance recordkeeping and TCPA consent records), resolve disputes, and enforce our agreements.

7. Your Choices & Rights

• Opt out of marketing emails using the unsubscribe link, or texts by replying STOP.
• Request access to, correction of, or deletion of your personal information, subject to legal limits.
• Depending on your state of residence, you may have additional rights under applicable privacy laws.

To exercise any of these rights, contact us using the details below.

8. Children's Privacy

Our Services are intended for individuals 18 years of age and older. We do not knowingly collect information from children under 18.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above. Your continued use of the Services after changes take effect constitutes acceptance of the revised Policy.

11. Contact Us